gilbert espinoza



visual identity | 2018

a visual identity for an area in china called fanjingshan. fanjingshan is known for the very tall mountains, beautiful views and it’s known for the 30,000+ tree species. with that in mind, the leaf represents the nature that glows from the biodiverse area. the line within the leaf resembles the curves created by the mountainous area and it creates the letter “f” which marks the beginning of the word fanjingshan.

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